eCommerce Benchmarks - Jewellery Brands

eCommerce Benchmarks - Jewellery Brands

December 21, 2022

Jamie Stock

Jamie is an eCommerce Consultant with over ten years of experience. Working on both the brand and agency side gives him a truly holistic understanding of everything eCommerce.

I’ve pulled together some of the current benchmarks we’re seeing in the jewellery eCommerce space. These benchmarks will be updated quarterly and should be used as guides.  To keep it subjective, I have not included which metrics belong to which brand, however the five case study brands in no particular order are: 

  • Missoma
  • Astrid & Miyu
  • Edge of Ember
  • Monica Vinader
  • Daisy Jewellery

Bounce Rate

As shown below, the average bounce rate for some of the top jewellery brands in the UK is roughly 43%.

Time on Site

The average time on site is 3 minutes and 27 seconds.


It comes at no surprise that the most popular channels for each brand are Direct, Organic, and Paid Search.

Social Split

YouTube stands out as the most popular social channel for every brand.

Speeds & Grade

Low Grades are a common missed opportunity for each brand.

Popular Tech

*The data is pulled from a variety of sources including SimilarWeb & BuiltWith

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