I’ve pulled together some of the current benchmarks we’re seeing in the jewellery eCommerce space. These benchmarks will be updated quarterly and should be used as guides.  To keep it subjective, I have not included which metrics belong to which brand, however the five case study brands in no particular order are: 

• Missoma
• Astrid & Miyu
• Edge of Ember
• Monica Vinader
• Daisy Jewellery

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Bounce Rate

As shown below, the average bounce rate for some of the top jewellery brands in the UK is roughly 43%.

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Time on Site

The average time on site is 3 minutes and 27 seconds.

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Channels

It comes at no surprise that the most popular channels for each brand are Direct, Organic, and Paid Search.

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Social Split

YouTube stands out as the most popular social channel for every brand.

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Speeds & Grade

Low Grades are a common missed opportunity for each brand.

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Popular Tech

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*The data is pulled from a variety of sources including SimilarWeb & BuiltWith

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