eCommerce Benchmarks - Homeware

eCommerce Benchmarks - Homeware

December 21, 2022

Jamie Stock

Jamie is an eCommerce Consultant with over ten years of experience. Working on both the brand and agency side gives him a truly holistic understanding of everything eCommerce.

I’ve pulled together some of the current benchmarks we’re seeing in the homeware eCommerce space. These benchmarks will be updated quarterly and should be used as guides. To keep it fair, I have not included which metrics belong to which brand. These are meant as a guide, as the data provided cannot be verified.

The five case study brands in no particular order, are:

  • Ferm Living
  • Hay
  • Naken
  • Connox
  • Stackers

Bounce Rate

As shown below, the average bounce rate for the selected homeware brands is roughly 51%.

Time on Site

The average time on site is roughly 2 minutes.


Search either through advertising or Organic, is a vital channel for homeware.

Social Split

Facebook and Pinterest are standout social channels. Pinterest is worth the investment for long-term growth.

Speeds & Grade

Some consistently great speeds in this vertical.

Popular Tech





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