eCommerce Benchmarks - Homeware
Jamie is an eCommerce Consultant with over ten years of experience. Working on both the brand and agency side gives him a truly holistic understanding of everything eCommerce.
I’ve pulled together some of the current benchmarks we’re seeing in the homeware eCommerce space. These benchmarks will be updated quarterly and should be used as guides. To keep it fair, I have not included which metrics belong to which brand. These are meant as a guide, as the data provided cannot be verified.
The five case study brands in no particular order, are:
- Ferm Living
As shown below, the average bounce rate for the selected homeware brands is roughly 51%.
Time on Site
The average time on site is roughly 2 minutes.
Search either through advertising or Organic, is a vital channel for homeware.
Facebook and Pinterest are standout social channels. Pinterest is worth the investment for long-term growth.
Speeds & Grade
Some consistently great speeds in this vertical.