I’ve pulled together some of the current benchmarks we’re seeing in the homeware eCommerce space. These benchmarks will be updated quarterly and should be used as guides. To keep it fair, I have not included which metrics belong to which brand. These are meant as a guide, as the data provided cannot be verified.

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The five case study brands in no particular order, are:

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• Ferm Living
• Hay
• Naken
• Connox
• Stackers

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Bounce Rate

As shown below, the average bounce rate for the selected homeware brands is roughly 51%.

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Time on Site

The average time on site is roughly 2 minutes.

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Channels

Search either through advertising or Organic, is a vital channel for homeware.

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Social Split

Facebook and Pinterest are standout social channels. Pinterest is worth the investment for long-term growth.

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Speeds & Grade

Some consistently great speeds in this vertical.

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Popular Tech

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Resources

Simialrweb

Pingdom

Builtwith

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